1

What Kind of Corporate Objectives?

Harper W. Boyd, Jr. and Sidney J. Levy
Journal:
Journal of Marketing
Year:
1966
Language:
english
File:
PDF, 363 KB
english, 1966
2

The Marketing Structure of Venezuela

Harper W. Boyd, Jr., Richard M. Clewett and Ralph L. Westfall
Journal:
Journal of Marketing
Year:
1958
Language:
english
File:
PDF, 404 KB
english, 1958
3

Interviewers as a Source of Error in Surveys

Harper W. Boyd, Jr. and Ralph Westfall
Journal:
Journal of Marketing
Year:
1955
Language:
english
File:
PDF, 562 KB
english, 1955
5

Interviewer Bias Revisited

Harper W. Boyd, Jr. and Ralph Westfall
Journal:
Journal of Marketing Research
Year:
1965
Language:
english
File:
PDF, 1.20 MB
english, 1965
6

Marketing in India

Ralph Westfall and Harper W. Boyd, Jr.
Journal:
Journal of Marketing
Year:
1960
Language:
english
File:
PDF, 444 KB
english, 1960
7

Retailing in Great Britain

Harper W. Boyd, Jr. and Ivan Piercy
Journal:
Journal of Marketing
Year:
1963
Language:
english
File:
PDF, 390 KB
english, 1963
8

An Attitudinal Framework for Advertising Strategy

Harper W. Boyd, Jr., Michael L. Ray and Edward C. Strong
Journal:
Journal of Marketing
Year:
1972
Language:
english
File:
PDF, 1.40 MB
english, 1972
13

Interviewer Bias Once More Revisited

Harper W. Boyd, Jr. and Ralph Westfall
Journal:
Journal of Marketing Research
Year:
1970
Language:
english
File:
PDF, 1005 KB
english, 1970
15

The JMR's Editorial Objectives: Editorial

Harper W. Boyd, Jr.
Journal:
Journal of Marketing Research
Year:
1976
Language:
english
File:
PDF, 126 KB
english, 1976
16

What Big Agency Men in Europe Think of Copy Testing Methods

Harper W. Boyd, Jr. and Michael L. Ray
Journal:
Journal of Marketing Research
Year:
1971
Language:
english
File:
PDF, 1.11 MB
english, 1971
17

The importance of private labels in food retailing

Harper W. Boyd Jr., Ronald E. Frank
Journal:
Business Horizons
Year:
1966
Language:
english
File:
PDF, 710 KB
english, 1966
18

Marketing consumer goods in Australia

Harper W. Boyd Jr, J.Douglas McConnell
Journal:
Business Horizons
Year:
1968
Language:
english
File:
PDF, 846 KB
english, 1968
19

Cigarette smoking and the public interest Opportunity for business leadership

Harper W. Boyd Jr., Sidney J. Levy
Journal:
Business Horizons
Year:
1963
Language:
english
File:
PDF, 683 KB
english, 1963
20

A-1, Bullion, High-Living

Review by: Harper W. Boyd, Jr.
Journal:
Journal of Marketing
Year:
1963
Language:
english
File:
PDF, 124 KB
english, 1963
21

Market measurements

Ronald P. Willett, Harper W. Boyd Jr., Richard C. Christian, Robert J. Eggert
Journal:
Business Horizons
Year:
1961
Language:
english
File:
PDF, 1.35 MB
english, 1961
22

Concentration in food retailing

Harper W. Boyd Jr., Henry J. Claycamp, Ronald E. Frank
Journal:
Business Horizons
Year:
1967
Language:
english
File:
PDF, 608 KB
english, 1967
23

Marketing to the British consumer

Harper W. Boyd Jr., Ivan Piercy
Journal:
Business Horizons
Year:
1963
Language:
english
File:
PDF, 833 KB
english, 1963
25

Typically British

Review by: Harper W. Boyd, Jr.
Journal:
Journal of Marketing
Year:
1966
Language:
english
File:
PDF, 183 KB
english, 1966
27

Egypt's need for marketing management

Harper W. Boyd Jr., Abdel Aziz El Sherbini, Ahmed Fouad Sherif
Journal:
Business Horizons
Year:
1961
Language:
english
File:
PDF, 811 KB
english, 1961
29

International Marketing Strategy.by H. B. Thorelli

Review by: Harper W. Boyd, Jr.
Journal:
The Journal of Business
Year:
1975
Language:
english
File:
PDF, 93 KB
english, 1975
30

[untitled]

Review by: Harper W. Boyd, Jr.
Journal:
Journal of Business of the University of Chicago
Year:
1953
Language:
english
File:
PDF, 130 KB
english, 1953
31

Organization Strategy: A Marketing Approach.by E. Raymond Corey; Steven H. Star

Review by: Harper W. Boyd, Jr.
Journal:
The Journal of Business
Year:
1972
Language:
english
File:
PDF, 112 KB
english, 1972
32

Industrial Self-Regulation and the Public Interest

Harper W. Boyd, Jr. and Henry Claycamp
Journal:
Michigan Law Review
Year:
1966
Language:
english
File:
PDF, 425 KB
english, 1966